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08.22.2008
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Asked to Volunteer Time, People Give Money
"We argue that thinking about time activates goals of well-being and beliefs involving personal happiness. In contrast, thinking about money suppresses such emotional goals and instead activates goals of economic utility" ... read more
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08.18.2008
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Back to school: Shaky economy hits kids
Districts are trying hard to squeeze every drop of savings from buses and through energy conservation to avoid more drastic cuts in sports, activities or even classes. Schools are also cutting ... read more
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06.19.2008
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SchoolHeart.com Announces New Fundraising Solution for Schools and Nonprofit Organizations
Combining innovative, patent-pending internet technology with cause-related marketing, SchoolHeart® offers three programs; Business Advertising Sponsorship, The Fundraising Mall and its premier fundraising program, The hCard® ... read more
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06.02.2008
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Contagious Causes: Is Social Networking the Next Big Thing?
Social networking presents tremendous opportunities for charitable fundraising, but much of its potential remains yet to be unlocked. Social networking is a way to spread information or ideas person-to-person through online networks that have formed on the Internet. Two examples of social networking include ... read more
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04.12.2008
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Nonprofits find profits in mobile
... Like some other verticals - the music industry, for instance, and traditional news media - nonprofit agencies were slow to leverage the opportunities of the Internet. But charitable groups, which are typically smaller and more nimble than for-profit companies, have been relatively quick to realize the power of mobile ... read more
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03.07.2008
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Videos have become key weapon for groups to illuminate causes
... The visceral reaction that moving images can provoke is a reason why videos have become a key weapon of nonprofit and activist groups to illuminate causes. And those videos can reach a much wider audience now because of the Internet ... read more
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